From Data to Action: Transforming Retail Marketing with a Master Subscriber Database
Master Subscriber Data Extension was created because it provides additional data points that can be used to personalize email campaigns, segment audiences, and analyze customer behavior. This information can be used to target specific segments, create more relevant content, and increase the effectiveness of email marketing efforts. Additionally, master data extensions can also provide valuable insights into customer behavior and preferences, allowing for more informed marketing and business decisions
09 February 2023
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