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Marketing Automation

From Data to Action: Transforming Retail Marketing with a Master Subscriber Database

Master Subscriber Data Extension was created because it provides additional data points that can be used to personalize email campaigns, segment audiences, and analyze customer behavior. This information can be used to target specific segments, create more relevant content, and increase the effectiveness of email marketing efforts. Additionally, master data extensions can also provide valuable insights into customer behavior and preferences, allowing for more informed marketing and business decisions

09 February 2023

Marketing Cloud® - what's new? Short digest of Summer '22 Release

Marketing Cloud® Summer '22 joyed us with some top-end features which are already should be available in your MC instance. Let us guide you through the upcoming features and changes.

Customer 360: All you wanted to know about your client

Companies have access to more data about their customers than ever before, and consumers are willing to give brands greater access to this data in return for a better customer experience.

09 December 2020

Marketing Cloud Connect: How to successfully integrate Salesforce CRM with Marketing Cloud

Marketing Cloud Connect enables integration between Salesforce Sales or Service Cloud ...

How Beauty Industry Giants succeed in the Orchestration of Salesforce Marketing Cloud Tools

In this article, we would like to talk about how Marketing Cloud helps ...

Marketing trends 2020 with Salesforce Marketing Cloud

According to Salesforce’s State of Marketing report, about 80% of customers confirm that the experience a company provides is as important as the quality

11 February 2020

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