Advantage

Features

• CRM-embedded Competitor Analysis

  Detailed view of competitors’ products in an easy to use “battle-card” on the Product details page
  

• Products Segmentation

  Identify the best selling strategy for each specific deal focusing on your advantages and using competitors products characteristics to stand out in a competitive situation
  

• AI powered market segmentation - Companies

  Maximize business processes efficiency by AI-powered segmentation of competitors, suppliers, customers; Capitalize market research efforts by establishing centralized market information management; Evaluate business efficiency and continuity in real-time by benchmarking against market leaders
  

• Expert Judgement to AI results

  Market experts can add or hide the competitors easily to focus or adjust AI-powered segmentation
  

• Efficient communications

  Leave comments about competitor products\features for your colleagues to adjust incorrect data, improve the scoring model or remove obsolete information
  

• Make each Sales Rep a superstar

  Add an overview or a detailed description of the product/company or its attributes on the battle cards Integrate Advantage into standard Salesforce® Sales Cloud layouts 100% Lightning Experience Ready
  

• Overview competitors activities

  Create descriptive dashboards for CEO to get an overview of the market situation and competitors activities
  

• Customizable Dashboards

  Customize dashboard panels on your own and save for future
  

STRATEGIC MARKETING SUITE FOR SALESFORCE SALES CLOUD

Reviews about our product

Nadezhda Avramenko

Head of Marketing, JET BI

Implementation of Advantage Marketing Automation tool became a great leap forward for JET BI Marketing Department. The time-consuming and complex process of competitors' analysis turned into an automated and well-organized part of my everyday operation. Integration with SpyFu provides unparalleled insights right from my Salesforce CRM.

Implementation Plan Overview

Project duration 7 weeks

• 1
  

  Project initiation

  1 week

  Diagnostics of current business processes that will be included in the system, mapping and product implementation.

• 2
  

  Package installation and Competitor data import

  2 weeks

  Within this step is provided the configuration of the entire system, the necessary tools for business workflows, import of data about competitors, their products, and services.

• 3
  

  Scoring model set up

  1 week

  The stage includes the selection and configuration of the scoring model provided analytical data about competitors and the market's state.

• 4
  

  Reports configuration

  1 week

  The configuration allows the CEO and managers to review reports that meet all requirements and include detailed information about products and competitors. Also, the scoring methods and report forms are embeded.

• 5
  

  User training. UAT support

  1 week

  Includes user training, learning the program from the client's side, demonstrating its capabilities.

• 6
  

  Deployment to Prod

  1 week

  The last step is product implementation, which includes deployment and presentation of the final result.

• 7
  

  Premium support. Competitor data update

  1 week

  Maintenance of the system, meeting future requests and needs in the system's workflow.