Salesforce implementation and customization for financial services
Project Description
The client, a company specializing in microloans for small and medium-sized businesses, needed an application to manage customers and deals, while also offering access to the application for their clients and partners.
Goals and Tasks:
- Established KYC processes for all customer types, including borrowers, lenders, and other partners.
- Configured the deal life cycle, including the management of syndicated loans.
- Implemented electronic document management.
- Developed a self-service portal for borrowers.
- Developed a self-service portal for lenders.
- Integrated with banks for borrowers' cash flow analysis.
- Implemented ACH payment integration.
Project Scope:
The team performed consulting and development services including:
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Set up a data model in Salesforce CRM to support all KYC requirements, including customer identification, due diligence, financial information checks, and risk management;
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Configuration of Lead qualification and sales processes for borrowers and lenders;
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Integration with PandaDoc for electronic document management and signature;
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Creation of Salesforce Customer SIte for borrowers by custom template;
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Creation Salesforce Partner SIte for lenders by custom template;
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Implemented REST API integration with banks for borrowers' cash flow analysis;
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Integrated ACH payments to automatically withdraw loan payments on schedule.
Results
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The customer received an application that provides a 360-degree view of their clients, including all the necessary data for decision-making and risk management;
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Standardized sales processes were established for each type of deal, enabling financial advisors to efficiently manage the status of ongoing opportunities and next steps, including the management of syndicated loans;
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Implemented integration with banks to receive borrowers' data for cash flow analysis;
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Implemented Salesforce Customer Site where borrowers can apply for loans and track progress of thier deal and upload all required information and documents;
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Implemented Salesforce Partner Site where potential investors can declare their interest in participating in investment projects and upload all required information and documents;
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Configured electronic document templates and set up electronic signatures using PandaDoc;
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Implemented ACH payment integration to automatically withdraw loan payments on schedule from borrowers' accounts.
