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VR/AR in Architecture, Design and Real Estate

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10 July 2020
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Digital transformation has become a catchall term, and companies are developing a vision of how to leverage technology to achieve digital business. VR/AR assists the Architecture, Design, and Real Estate industries to improve customer experience and engagement, save costs, and enhance workflow. The report aims to provide the list of compelling arguments for laying a foundation of change and investing in immersive technologies as well to demonstrate the most recent use cases even in times of uncertainty when we face the COVID-19 pandemic.

The immersive industry has become more accessible when manufacturers are delivering headsets, suiting different needs with a range of capacities and productivity. The list of VR/AR apps is broad, ranging from custom solutions to off the shelf applications that are scalable and provide value to many customers. It broadens architects, designers, and real estate agents' frontiers and helps to gain a competitive advantage. 

VR is a unique technology capable of engaging customers and impressing them to that extent that prospects become emotionally attached to properties demonstrated during guided tours. Virtual reality solutions for Real Estate provide user-friendly environments that are easy to navigate. At the same time, they deliver more accurate representations of the design and truly visualize the finished project.  So, customers make decisions with confidence. Bearing in mind there is no need to travel to a place to have an understanding of the property, it becomes crucial in the COVID-19 situation when there is a limit to the number of social contacts and the urge to take care of personal hygiene. 

VR/AR technologies are transforming the way people work in Architecture, Design, and Real Estate companies by promoting remote work and collaboration. Immersive technologies allow the loading of 3D files and sharing virtual environments. Teams interact and design together in a virtual surrounding communicating and reaching an agreement based on the shared vision. Companies are cutting costs and improving business processes efficiency by reducing the number of approvals and producing finished designs quicker as visualization in VR helps to communicate the vision with greater clarity and gain customers’ trust. 

Digital transformation sets a new look at the customer experience. In this context,  immersion is crucial for Architecture, Design, and Real Estate more than ever before. It engages internal and external clients by bringing more clarity, transparency, and efficiency. 

Dive in to find out more about how Architecture, Design, and Real Estate are using VR/AR technologies. If you are using immersive technologies in your business, please, share your experience and ideas. We would be glad to get an insight from those who have already applied the 'think big' strategy. If you are still exploring the possibilities to implement VR at your company and have questions, do not hesitate and contact us now.  

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Anna Metsik
Anna Metsik
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