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Virtual Reality for business. Market Research

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Published by admin
22 July 2020

Major findings from the market research

COVID-19 pandemic makes us reconsider working patterns. Remote work becomes the norm. VR technology is used by business sectors for different purposes, including virtual meeting rooms, platforms for collaboration or demonstration, etc. In this context, the following directions are in high demand and open opportunities to have a better understanding of customers’ preferences. This, in turn, allows us to develop personalized user experiences and journeys. We cite the best examples of how immersive technologies assist to transform the whole industry:

VR for Real Estate.
JET BI solution allows us to create a customized decor style in virtual reality. We see an increase in demand not only in VR, but also in AR technologies. The user starts a special app on a smartphone or a tablet and walks around the location and adds the furniture items from the list. It is possible to change the color of furniture surfaces, handles, etc. Once ready the user can see how the apartment is redesigned and see the pieces of furniture as if they were physically there.

A digital copy of a location allows us to use it for other purposes, for example, explaining some of the basic processes involved. For example, customers may learn basic DIY skills in the condo where they have already purchased an apartment: tiling, painting, etc.
Entertaining a customer with advanced technologies is a step further in cementing long-term relationships. 360 videos demonstrating the house and the process it was built creates memorable experiences.
Real-life does not provide an authentic experience testing a condo or a residential complex from the kids’ perspective or handicapped people. Digital copies of complexes/buildings allow you to conduct VR tours around the premises with the possibility to explore the area as a child or a disabled person with wheelchairs and increase awareness.
Maintenance companies can use virtual copies of the buildings for further engineering design and training. Applying computer vision it is possible to track different communications as well as to audit its availability.
VR for retail.
In post-COVID times, we are still careful to escape crowds and keep to social distancing. It is possible to transfer real-life events such as exhibitions, fashion weeks, etc to virtual reality. VR allows to immerse into the atmosphere of the event as well as to interact with the exhibits.
VR for training.
Even though each set of training is company-specific and has to be customized, immersive technologies allow to immerse into a working environment and to upgrade skills in an engaging way.
VR for relaxation with colleagues.
In order to relieve stress, it is possible to conduct meditation practices or attend virtual yoga classes.
VR for sport.
As cybersport is popular, immersive technologies are used as platforms for sports events. These types of competitions attract both cyber sportsmen and spectators.
VR in healthcare.
This sphere is forecasted to be further developed with great investments. It requires solid R&D as well as attracting industry-specific specialists. The most popular trend is telemedicine, outpatient rehabilitation etc.

We are faced with the necessity to accept the full transformation of the way companies engage with the customers. A standard strategy with conventional communication channels doesn’t suffice. As customers evolve, companies have to apply an avant-garde approach in developing a new level of personalized journeys where the target audience preferences and likes matter the most. JET BI as an experienced CRM and VR expert, is ready to assist to process customers’ subconsciousness behavioral patterns assisting to reach KPIs as well as maintaining long-term relationships with all stakeholders.

Want to get more VR insights? Contact our consultant to get detailed information.

Anna Metsik
Virtual Reality Consultant
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