Market research and competitor analysis are essential parts of a successful business. Information about competitors' pain points, market tendencies and client buying patterns provides inappreciable insights while building corporate marketing and sales strategy. In our new copy we have gathered a Top-10 books on market research and competitive intelligence topic that will extend your knowledge and add a little creativity into your work.
1. Competitive Intelligence Rescue: Getting It Right, by Carolyn M. Vella, John J. McGonagle.
This book provides practical tools and strategies to immediately identify and address CI problems. It enables businesses to realize discernible improvements in performance, planning, competitiveness, and agility, offers helpful checklists and other easy-to-use aids to make improving CI operations a straightforward process. The book also serves leaders in any organization, charged with the challenge of maintaining a competitive edge in their industry.
2. The Complete Guide to Competitive Intelligence, by Kirk Tyson
The Complete Guide to Competitive Intelligence is an invaluable source for the CI professional. It establishes a blueprint for conducting the entire competitive intelligence process from start to finish. This book provides you with all the methodology necessary to gather and analyze intelligence, establish networks, conduct intelligence interviews, and more. It offers detailed instruction on designing and implementing a corporate CI process.
The search techniques offered will inspire analysts to "think outside the box" when scouring the internet for personal information.
Much of the content of this book has never been discussed in any publication. Always thinking like a hacker, the author has identified new ways to use various technologies for an unintended purpose.
4. Christopher Murphy's Competitive Intelligence: Gathering, Analysing and Putting it to Work
The book provides insights into the theory of business competition: how companies try to get ahead of their rivals, methods of research and sources of information that generate the raw material for creating intelligence, analytical techniques which transform the mass of facts and opinions thus retrieved into a platform of sound, useable knowledge to support informed business decision making.
5. Market Research in Practice: An Introduction to Gaining Greater Market Insight, by Paul Hague, Julia Cupman , Matthew Harrison , Oliver Truman
Ten new chapters cover issues including: ethics in market research, qualitative research, quantitative research, as well as key concepts such as international research, how to design a questionnaire, how to choose a sample, and how to carry out interviews. There are also tips, advice, and new international case studies from the authors’ own experiences, which ground the concepts in business reality.
This author shares her unique approach for conducting strategic market research. With more than 25 years of experience, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization.
7. Market Research: The Process, Data, and Methods Using Stata (Springer Texts in Business and Economics), by Erik Mooi , Marko Sarstedt , Irma Mooi-Reci
The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.
8. The Future of Market Research, by Grant Ronan
Many people don’t realize that advanced automation software/AI (artificial intelligence) is on the verge of transforming market research firms. The market research industry is evolving, with big changes being driven by more sophisticated technology, the need for cost-savings, and increasing needs from clients to deliver actually valuable marketing insights.
9. Data Visualization: For Market Research, by Tim Bock
This book is designed to help you craft visualizations that instantly allow your audience to grasp – and remember – the story of your data. It covers everything from the fundamentals of good graphic design for data viz to how to tap into the secrets of information processing.
Market research is only useful when it has an application. If you are new to starting a business, the first valuable application market research will have is in your marketing plan. Create an action oriented and well-supported plan that can help you manage the execution of your marketing efforts.
We hope that these books become a treasure trove of valuable information that you will successfully implement into your day-to-day business activity.
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