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Tableau Conference 2020 Insights

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Published by admin
04 November 2020

Since Salesforce closed Tableau deal in 2019 all fans of data visualization have been waiting for news about the planned roadmap for the development of two products: Salesforce Einstein Analytics and Tableau.

Finally, the news was announced at the Tableau Online Conference 2020.

Below we will offer an overview of the changes in the format before and after.

Before Autumn 2020

Einstein Analytics

– Developed to work seamlessly with the Salesforce platform;

– Embedded AI, supervised machine learning, and other use cases of artificial intelligence;

– Einstein Analytics is purely cloud-based; it does not offer an on-premise option. It does not offer remote, federated queries;

– Primary aimed at CRM-centric analytic needs.


– Pre-Built Connectors for many popular services & web connectors;

– Tableau lacks true AI/ML capabilities;

– Tableau leads in “on-premise” analytics, commonly used for back-office and mid-office focused solutions;

– Broad, multi-purpose analytical capabilities that are already widely adopted and highly regarded.

After Autumn 2020

  • Brand name of Salesforce Einstein Analytics is decided to be changed to Tableau CRM;
  • Tableau CRM will get both features of Tableau and Einstein Analytics;
  • Announced that it is planned to provide data access capabilities that make it easier to access data managed in Tableau or in Salesforce, from within either application;
  • No code philosophy is continued. Built-In AI in Tableau will provide automated discovery, predictions, and recommendations, which can be used by Person without developer knowledge;
  • Tableau will be able to query data stored in Einstein Analytics, opening up deep exploration capabilities of Tableau queries for CRM data. This combines the scale, performance, and security of the Einstein Analytics data sets with the industry-leading data exploration experience within Tableau;
  • Plans to unify the content authoring experience (analytics created once can be used anywhere).

What’s new in Tableau CRM?


The new Tableau CRM analytics platform should combine the strongest features of both integrated products. From Tableau it will inherit tools for visual analytics, exploration, and ability to work in the cloud. Salesforce Einstein Analytics will give Tableau CRM its best practices in the understanding of the business processes of Salesforce products, ability to make forecasts based on this data, and developments in the field of AI/ML.

The new tool will provide the ability to access real-time predictions on the Dashboards and add predictions to the datasets.


Despite the fact that the name of the product has changed, all the things you love about Tableau CRM stay exactly the same - features, pricing and subscription terms all unchanged. 

Einstein Discovery in Tableau, with new, dynamic machine learning-powered predictions, explanatory insights, and recommendations to Tableau, will be available for users in 2021.


Ekaterina Rusakovich
Business Analyst / Salesforce Consultant
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