The Spring’23 Marketing Cloud Release Notes. What You Need to Know

The Salesforce Spring '23 Product Release is set to start on February 18, 2023, and will continue through March 10, 2023. Once the new features are released, they will be available to your instance within a week.

Meet with product experts leading through all innovations across the entire suite of Marketing Cloud Products at the Salesforce webinar on March 9, 2023, at 08:00 PM (GMT +03) to get an in-depth insight into the release and the new feature overview.

1. Marketing Cloud-native integration with the WhatsApp Business API

You can create WhatsApp accounts and channels, and personalize session messages to expand the customer experience.

Be prepared to embrace WhatsApp Business Messaging SKU for your Marketing Cloud Corporate and Enterprise editions.

2. Marketing Cloud Journeys

With the spring release, the History Dashboard in Journey Builder is improved with simplified filtering and drop-down tools. So, it is easier to customize the metrics that matter to the businesses and send reports to Stakeholders exported from Journey Builder. 

Salesforce releases collapsible Journey Paths feature allowing you to concentrate on the most troublesome parts of the flow and get warnings about configurations of Decision Splits, Wait Activities, and more. It improves customer experience as no further journey activation is possible until you resolve the issues. If you need examples of the best practices, Help documentation is available on the spot, or you can troubleshoot.

As for the innovations for Web Studio, it is possible to study more details about scripting errors in CloudPages before publishing them. Also, be prepared that Mobile Push Pages are no longer available in Marketing Cloud CloudPages. 

3. Marketing Cloud App, Setup, and Security 

The Spring'23 Release provides improved data processing features, including the ability to transfer files from Google Cloud Storage, monitor data extension storage usage, package more Marketing Cloud items, and faster package deployment performance, and deactivation of Automation which repeatedly fail.

4. Marketing Cloud Cross-Cloud

Salesforce Marketing Cloud Connect has made several updates, including restricting the use of AMPscript and queries in synchronized data extensions; enabling tracking for Quick Sends; allowing users to upload images in their original size; introducing a new permission setting that enables users to specify which users can view segmented sends within a campaign. 

Additionally, the Distributed Marketing Bulk Campaign Send flow has been made into a one-step process, users can now send to up to 100,000 members in a bulk send.

5. Marketing Cloud Data Management

Marketing Cloud has released several improvements to its help and developer documentation. Dive into this article by Salesforce to get more insights.

6. Marketing Cloud Einstein and Analytics

The Subject Line Tester feature within the Marketing Cloud Einstein allows users to maximize customer engagement by sending the highest-quality subject lines, as data scores are used to assess the subject lines. If the score is low, the subject line is flagged, allowing users to adjust their content accordingly.

The new model cards available in the Marketing Cloud Einstein feature provide a comprehensive overview of how the Salesforce AI models process data. Each card details the specific input types that the model requires, the best applications for the model, and the ethical considerations that should be taken into account when using the model. This information is essential for users to be able to effectively assess their data and apply the AI models appropriate.

7. Marketing Cloud Intelligence reports

Improved Visual Pivot allows you to visualize your data and get insights straight away.

8. Marketing Cloud Account Engagement  

The Engagement Optimizer BETA feature (available in Account Engagement Settings) is a powerful tool that provides marketers with possibilities:

1. Improve email send times
2. Keep visitor tracking running smoothly
3. Keep an eye on the overall status of your business unit
4. Pause and prioritize actions

Account Engagement has implemented changes to sending domain validation, requiring proof of ownership via a validation key that needs to be pasted into the DNS, and retiring the DomainKey Policy section of the Domain page. These changes simplify the process of validating new sending domains.

New Account Engagement Business Units will have First Party Tracking enabled, Force HTTPS enabled, the Honor Do Not Track (DNT Header) option enabled, Request opt-in from all visitors enabled, and the Max Tracking Cookie Duration set to 365 days, all to protect Prospects’ privacy, though these settings can be overwritten by an Account Engagement Administrator.

With the Spring ‘23 release, you can now monitor External Action usage and errors with a new report available in Account Engagement Settings, as well as under your Account's Usage and Limits report.

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