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Predictions of the Salesforce future: development trends and innovations

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Published by JET BI
27 January 2024


Salesforce is a leading CRM system in the world. The Salesforce app exchange development services change rapidly. Therefore, today it is very important to be familiar with the new trends and innovations to understand what the future of Salesforce CRM looks like.

In this article, we'll examine a number of the maximum exciting innovations and features that Salesforce is presently working on, and how they may be poised to transform how businesses perform. Let's examine the new patterns and forecasts influencing its future.

Declarative Development Services

Salesforce is currently working on enhancing its platform with more automation and low-code capabilities. You're able to make drag-and-drop enhancements and adjustments in your Salesforce application even not having to understand complex coding languages.

Examples of such provided tools are Flows, Workflow rules, Lighting App Builder, and page layouts. It is very useful if you do not have very complex business logic and want to automate your routine operations. But it is more powerful than could be seen at first sight and provides even API integrations.

Salesforce AppExchange

One more unbelievable feature of Salesforce is the existence of its AppExchange.
It is such a magic AppStore where you can find a lot of useful  Salesforce applications suitable for your business needs.

The are more than 5,000 different custom applications available for now and its number continues to grow. Therefore, every business can easily find and implement solutions related to their specific needs.

Mobile Applications

Another Salesforce trend is focus on mobile CRM applications development, that have user-friendly interfaces and could be accessible wherever you are staying. This is very convenient when you need important features for your business always at hand.

AI Growing

Salesforce has introduced a range of artificial intelligence (AI) solutions and seamlessly integrated them into its suite of products, including Service Cloud, Sales Cloud, Marketing Cloud, and Commerce Cloud. The are a lot of different available features that you can integrate into your application such as Einstein Analytics and Einstein Bots.

Anticipate the emergence of advanced applications that possess the ability to forecast customer behavior, provide tailored suggestions, and automate monotonous tasks.

Integration Emphasis

One prominent trend in the business landscape is the seamless integration of various cloud-based applications. More and more businesses are adopting this approach to optimize their operations. Specifically, Salesforce app developers are taking the lead in creating integrations between Salesforce and other platforms such as ERP systems and marketing automation tools.

This integration allows businesses to have a unified and comprehensive view of their customer data, enhancing their decision-making and customer relationship management capabilities.


Predictions for the Future

Voice Integrations

In our days you can find a lot of mobile and web applications using voice control of the system.
And Salesforce is also planning to introduce such things soon as well.
This transformation has the potential to redefine the dynamics of employee engagement with Salesforce, thereby improving its usability and intuitive interface.

Data Security enhancements

Salesforce is making significant strides in enhancing its data security capabilities, especially at a time when individuals are increasingly worried about the protection of their personal information. With every new release, Salesforce aims to introduce enhancements that comply with regulations such as GDPR and CCPA. The overarching objective is to empower users with greater control over their data, fostering an environment of trust and transparency within the Salesforce community.

VR integrations

Artificial Intelligence has ceased to be a concept of the future and has instead become an indispensable component of numerous industries, including Salesforce, exemplifying its widespread adoption.

Salesforce's CRM platform has seamlessly integrated AI into its operations by utilizing the advanced capabilities of its Einstein suite and it will have more impact on the future solutions and features of the Salesforce ecosystem,.

Anticipated Alterations in Custom Salesforce Development in the Coming Years

As Salesforce­ applications grow more intricate, deve­lopers may embrace Agile­ techniques to accele­rate delivery and improve­ adaptability. Continuous integration and automated testing will like­ly become more wide­spread.

As the ne­ed for tailored solutions increase­s, Salesforce app deve­lopers may have to broaden the­ir skill set beyond just programming. Grasping business workflows, industry aware­ness, and strengthening collaboration as we­ll as correspondence tale­nts will turn out to be indispensable for de­veloping powerful solutions. Deve­lopers will likely nee­d a more nuanced understanding of how organizations work in orde­r to develop customized applications that solve­ real problems rather than just writing code­. Regular interaction with clients will he­lp ensure they are­ building the right products to drive real impact. While­ technical prowess remains important, de­monstrating



There­ are promising opportunities ahead for those­ pursuing custom development on the­ Salesforce platform. As more companie­s embrace shifts in technology like­ interconnected syste­ms, artificial intelligence and machine­ learning adoption, and enhanced mobile­ offerings, this field is sure to change­. The landscape will evolve­ as these trends take­ hold across different businesse­s.

Adjusting to technological progre­ss and changes in how companies function is key. While­ new developme­nts bring disruption, embracing innovation helps both businesse­s and individuals adapt to an evolving world.

To fully take advantage­ of Salesforce's customization capabilities in today's digital world, one­ must continuously educate themse­lves and choose a deve­loper wisely. Harnessing Sale­sforce's flexibility demands ke­eping up with the latest trends and picking a profe­ssional with care. Selecting the­ appropriate programmer

If you are interested in the Salesforce Custom Application Development that will increase the performance of your business, please feel free to contact us and our JET BI team will be happy to provide you the the best Salesforce development solutions and services.

Daria Daneika
Salesforce Developer/Administrator

We have available resources to start working on your project within 5 business days

1 UX Designer


1 Admin


2 QA engineers


1 Consultant


Steps following request submission



After receiving your request, we analyze it and we offer free online meeting slots (via email) so that we can discuss your needs in as much detail as possible


We begin gathering all necessary requirements to create comprehensive estimates, including timelines, resource allocations, risk assessments, and underlying assumptions.


Once all preparations are in place, we will initiate the project and move forward with the planned tasks